I have developed skills to successfully measure marketing performance, visitor engagement, and evaluate campaign profitability. I know best practices for initiating consumer interest through search keywords, targeted advertising, social advertising, and sponsored content. I have experience optimizing a brand’s visibility for search engines, improving search ranking by using optimal keywords and metadata, and other organic SEO methods.
I’ve learned how to optimize social exposure, create strategic and compelling content, understand brand awareness, and measure social profitability. I have proven experience with maximizing email marketing campaigns, understanding optimal audience outreach, and analyzing customer interactions & data. I’ve also learned how to drive revenue and ROI through the user experience, attract customers through multiple digital channels, build smart site and mobile experiences, and produce rich media for marketing and advertising.
I’ve developed and implemented various B2B and D2C advertising campaigns for various companies/industries via the following:
- LinkedIn – Image Ads, InMail
- Twitter – Image Ads
- Facebook – Image Ads, Carousel Ads, Boosted Posts, Video Ads
- Google AdWords
- Google Display Ads
- YouTube Advertising
- Post Cards/Direct Mail
- Email Marketing