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Email Marketing

I have proven experience with maximizing email marketing campaigns, understanding optimal audience outreach, and analyzing customer interactions & data. I’ve created content, designed layouts, and managed/automated the delivery and tracking of multiple email marketing campaigns using Salesforce, Constant Contact, Mailchimp, HubSpot and HTML.

I’ve analyzed email performance and implemented usability enhancements to improve overall experience for multiple businesses/industries. Over the past 8 years I’ve identified the appropriate target market for each email campaign to ensure open rates, delivery rates and click through rates were above marketing benchmarks.

Authored, designed and coded email newsletters sent to over 50,000 members, customers, and business partners. See my Email Projects.

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