From direct-to-consumer to business-to-business marketing efforts, I’ve worked within various industries (see my resume). I’m passionate about achieving transformational business results through data-driven creative marketing strategy.
I’ve learned how to optimize social exposure, create strategic and compelling content, understand brand awareness, and measure social profitability. I have proven experience with maximizing email marketing campaigns, understanding optimal audience outreach, and analyzing customer interactions & data. I’ve also learned how to drive revenue and ROI through the user experience, attract customers through multiple digital channels, build smart site and mobile experiences, and produce rich media for marketing and advertising.
Marketing strategies have included various advertising budgets, levels of engagement and geographic reach, which have included managing a multitude of tactics:
- Website Design & Content – Including Mobile Sites & Landing Pages
- Mobile App Creation
- Advertising Planning, Placement & Creation
- Marketing Collateral Design & Content
- Blogging and PR
- Direct Mail, HTML and Emailing Campaigns
- PPC & ROI Tracking
See my Portfolio for a full list of Marketing Projects.